Name and address of the person responsible
The responsible person in terms of the basic data protection regulation and other national data protection laws of the member states and other data protection regulations is the:
HUBTEX Maschinenbau GmbH & Co. KG
Managing Directors: Hans-Joachim Finger, Marco Goldbach
36041 Fulda, Germany
e-mail: [email protected]
Name and address of the Data Protection Officer
The data protection officer of the controller is:
36037 Fulda, Germany
Phone: +49 661 29 69 80 90
e-mail: [email protected]
I. General information on data processing
1. the scope of processing of personal data
As a matter of principle, we collect and use personal data of our users only to the extent necessary to provide a functional website and our contents and services. The collection and use of personal data of our users is regularly only carried out with the consent of the user. An exception is made in those cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by legal regulations.
2. legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU Data Protection Basic Regulation (DSGVO) serves as the legal basis for the processing of personal data.
When processing personal data which is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b DSGVO serves as the legal basis. This also applies to processing operations which are necessary to carry out pre-contractual measures.
Insofar as processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or of a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Article 6 (1) (f) FADP serves as the legal basis for the processing.
3. data erasure and storage period
The personal data of the person concerned will be deleted or blocked as soon as the purpose of the storage no longer applies. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU ordinances, laws or other regulations to which the person responsible is subject. Data will also be blocked or deleted when a storage period prescribed by the above-mentioned standards expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract.
II. provision of the website and creation of log files
1. description and scope of data processing
Whenever our website is called up, our system automatically collects data and information from the computer system of the calling computer.
The following data is collected:
(1) Information about the browser type and the version used
(2) The user's operating system
(3) The Internet service provider of the user
(4) The IP address of the user
(5) Date and time of access
(6) Websites from which the user's system accesses our website
(7) Websites that are called up by the user's system via our website
The log files contain IP addresses or other data that allow an assignment to a user. This could be the case, for example, if the link to the website from which the user accesses the website or the link to the website to which the user switches contains personal data.
The data is also stored in the log files of our system. These data are not stored together with other personal data of the user.
2. legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f DSGVO.
3. purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, the data serves us to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
These purposes also include our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f DSGVO.
4. duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended.
In the case of storage of the data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible.
5. possibility of objection and removal
The collection of data for the provision of the website and the storage of the data in log files is mandatory for the operation of the website. There is therefore no possibility of objection on the part of the user.
a) Description and scope of data processing
The following data is stored and transmitted in the cookies:
(1) Language settings
(2) Log-in information
In this way the following data can be transmitted:
(1) Entered search terms
(2) Frequency of page views
(3) Use of website functions
b) Legal basis for data processing
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f DSGVO.
The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a DSGVO if the user has given his consent to this.
c) Purpose of data processing
We require cookies for the following applications:
(1) Adoption of language settings
(2) Memorizing search terms
The user data collected through technically necessary cookies is not used to create user profiles.
The analysis cookies are used for the purpose of improving the quality of our website and its contents. The analysis cookies enable us to find out how the website is used and thus to constantly optimise our offer.
These purposes also include our legitimate interest in the processing of personal data in accordance with Art. 6 para. 1 lit. f DSGVO.
d) Duration of storage, possibility of objection and removal
IV. Contact form and e-mail contact
1. description and scope of data processing
On our website there is a contact form which can be used for electronic contact. If a user takes this opportunity, the data entered in the input mask will be transmitted to us and stored. These data are:
(2) Contact person:*
(3) branch of industry:
(11) Your message:*
(12) Please call me:
(13) Please send me information material
In addition, there is an enquiry form on our website, which, in addition to contacting us, requests relevant information for the preparation of an offer. If a user takes this option, the data entered in the input mask is transmitted to us and stored. These data are:
(15) Contact person:*
(16) Industry sector:
(24) Description of the goods to be transported:
(25) Load depth*:
(26) Load height:
(27) Load length max:
(28) Weight max.*:
(29) Required residual capacity:
(30) at max. lifting height h3:
(32) Does the driver have to pick?
(33) Ground conditions:
(34) Warehouse details:
(35) Shelf height max:
(36) Room height max:
(40) Shelf aisle:
(41) Distance load/load:
(42) Distance shelf/rack:
(44) Duration of a shift:
(45) Number of shifts:
(46) eccentric load support:
(47) If the load is moved frequently:
(48) Are gradients to be travelled
(49) with load %
(50) without load %
(51) If there is an increased ambient temperature:
(52) Operation at minus temperatures:
(53) Your message:
At the time of sending the message, the following data is also saved:
(1) The IP address of the user
(2) date and time of dispatch
Alternatively, it is possible to contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.
In this context, the data will not be passed on to third parties. The data will be used exclusively for processing the conversation.
2nd legal basis for the data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 letter f DSGVO. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b DSGVO.
3. purpose of data processing
The processing of the personal data from the input mask serves us only for the processing of the establishment of contact. In the case of contacting us by e-mail, this is also the necessary legitimate interest in the processing of the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
4. duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is finished when it can be concluded from the circumstances that the matter in question has been finally clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
5. possibility of objection and removal
The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case the conversation cannot be continued.
All personal data stored in the course of the contact will be deleted in this case.
V. Rights of the data subject
If personal data are processed by you, you are the data subject within the meaning of the DSGVO and you are entitled to the following rights in relation to the person responsible:
1. right of information
You can request confirmation from the person responsible as to whether personal data concerning you is being processed by us.
If such processing has taken place, you can request information from the data controller about the following:
(1) the purposes for which the personal data are processed
(2) the categories of personal data which are processed;
(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the envisaged duration of the storage of the personal data concerning you or, if it is not possible to give specific details, criteria for determining the duration of storage;
(5) the existence of a right of rectification or erasure of personal data concerning you, a right to have the processing limited by the controller or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) any available information as to the source of the data, if the personal data are not collected from the data subject;
(8) the existence of automated decision-making, including profiling in accordance with Art. 22 (1) and (4) DPA and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing on the data subject.
You have the right to request information as to whether the personal data concerning you are being transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 DPA in connection with the transfer.
2. right of rectification
You have the right to ask the data controller to correct and/or complete the data if the personal data processed concerning you is incorrect or incomplete. The data controller shall make the correction without delay.
3. right to limit processing
Under the following conditions, you may request the restriction of the processing of personal data concerning you:
(1) if you dispute the accuracy of the personal data concerning you for a period which enables the controller to verify the accuracy of the personal data
(2) if the processing is unlawful and you object to the deletion of the personal data and instead demand the restriction of the use of the personal data;
(3) the controller no longer needs the personal data for the purposes of the processing, but you need the personal data for the purpose of asserting, exercising or defending legal claims; or
(4) if you have lodged an objection to the processing in accordance with Art. 21 para. 1 DPA and it has not yet been established whether the legitimate reasons given by the controller outweigh your reasons.
If the processing of personal data relating to you has been restricted, such data may be processed - apart from storage - only with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or of a Member State.
If the restriction on processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.
4. right of cancellation
a) Duty to delete
You may request the controller to delete the personal data concerning you without delay and the controller is obliged to delete such data without delay if one of the following reasons applies
(1) the personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed
(2) you revoke your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a FADP, and there is no other legal basis for the processing.
(3) You lodge an objection to the processing pursuant to Art. 21(1) DPA and there are no legitimate reasons for the processing, or you lodge an objection to the processing pursuant to Art. 21(2) DPA.
(4) The personal data concerning you have been processed unlawfully.
(5) The deletion of personal data relating to you is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject
(6) The personal data concerning you have been collected in relation to information society services offered in accordance with Art. 8 para. 1 DSGVO.
b) Information to third parties
If the controller has made public the personal data concerning you and is obliged to delete them pursuant to Art. 17 para. 1 DPA, he shall take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as a data subject, have requested them to delete all links to these personal data or copies or replications of these personal data.
The right of cancellation does not exist insofar as the processing is necessary
(1 ) on the exercise of the right to freedom of expression and information;
(2) to comply with a legal obligation requiring processing under Union or national law to which the controller is subject or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the field of public health pursuant to Article 9 (2) lit. h and i and Article 9 (3) DSGVO;
(4) for archival, scientific or historical research purposes in the public interest or for statistical purposes pursuant to Art. 89 para. 1 DSGVO, insofar as the right referred to in section a) is likely to render impossible or seriously prejudice the attainment of the objectives of such processing, or
(5) to assert, exercise or defend legal claims.
5. right to information
If you have asserted the right to rectify, erase or limit the processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort.
You have the right vis-à-vis the controller to be informed of these recipients.
6. right to data transferability
You have the right to receive the personal data concerning you that you have provided to the data controller in a structured, common and machine-readable format. You also have the right to have this data communicated to another person in charge without interference from the person in charge to whom the personal data has been communicated, provided that
(1) the processing is based on a consent pursuant to Art. 6 para. 1 letter a DSGVO or Art. 9 para. 2 letter a DSGVO or on a contract pursuant to Art. 6 para. 1 letter b DSGVO and
(2) the processing is carried out by means of automated procedures.
In exercising this right, you also have the right to obtain that the personal data concerning you be transferred directly from one controller to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to data transferability shall not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. right of objection
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you which is carried out pursuant to Article 6 paragraph 1 letter e or f FADP; this also applies to profiling based on these provisions.
The controller will no longer process the personal data concerning you, unless he can demonstrate compelling reasons for processing which are justified on grounds of protection and which outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
If you object to processing for the purposes of direct marketing, the personal data concerning you will no longer be processed for those purposes.
You have the possibility to exercise your right of objection in relation to the use of information society services, without prejudice to Directive 2002/58/EC, by using automated procedures involving technical specifications.
8. right to revoke the declaration of consent under data protection law
You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation. You can send the revocation either by post, by e-mail or by fax to the person responsible.
9. automated decision in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, that has legal effect on you or significantly affects you in a similar manner. This shall not apply if the decision
(1) is necessary for the conclusion or performance of a contract between you and the person responsible
(2) is authorised by Union law or the law of the Member States to which the person responsible is subject and that law contains appropriate measures to safeguard your rights and freedoms and your legitimate interests; or
(3) with your express consent.
However, these decisions may not be based on special categories of personal data in accordance with Art. 9 para. 1 DSGVO, unless Art. 9 para. 2 lit. a or g applies and appropriate measures have been taken to protect rights and freedoms and your legitimate interests.
With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to safeguard the rights and freedoms and your legitimate interests, which shall include at least the right to obtain the intervention of a person from the data controller, to express his or her point of view and to challenge the decision.
10. right of appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you is in breach of the DPA.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 DSGVO.
VI. SSL encryption
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the requests you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL encryption is activated, the data you send to us cannot be read by third parties.
VII Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.
Opposition to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of your information on future visits to this site: Disable Google Analytics
Contract data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the "Opting out of data collection" section.
Our website uses plugins from the YouTube page operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our sites equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
If you are logged in to your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
X. Newsletter dispatch / Pardot Marketing Automation System
We use the Pardot Marketing Automation System ("Pardot MAS") to send newsletters, e-mails and electronic notifications. The provider is SALESFORCE.COM GERMANY GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany.
The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, which Pardot uses to send and evaluate the newsletters on our behalf, are also stored on Salesforce's servers.
A transfer of the data provided by you to a third country or an international organisation cannot be ruled out, as Salesforce is an international company with headquarters in the USA and accordingly access to the data from the USA or other third countries for maintenance or support services may take place. Furthermore, it is possible for US government agencies to legally access personal data on Salesforce's systems without us or you knowing.
Salesforce Pardot is certified under the EU-U.S. Privacy Shield agreement (https://www.privacyshield.gov/participant?id=a2zt0000000KzLyAAK&status=Active ) and we have added further arrangements with Salesforce in the form of an agreement on commissioned processing (Salesforce Binding Corporate Rules with standard contractual clauses) for the security of the data.
For more information on data protection at Pardot, please visit: www.salesforce.com/company/privacy/
Statistical collection and analyses
The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the Pardot server when the newsletter is opened. In the course of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and the time of the retrieval are collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times.
Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor that of Pardot to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Online access and data management
In this context, we would like to point out that cookies are used on Pardot's websites and that personal data is processed by Pardot, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. For more information on data protection at Pardot, please visit: www.salesforce.com/company/privacy/.
Your personal data is usually collected directly from you when you register for the newsletter. Furthermore, it is possible that we want to use our newsletter to inform you as an existing customer about products, solutions and services that are interesting and relevant to you.
Legal basis of the processing:
- Within the framework of the balancing of interests (pursuant to Art. 6 para. 1 lit. f DS-GVO).
The purposes of the processing result from the protection of our legitimate interests. It may be necessary to process the data provided by you beyond the actual performance of the contract. Our legitimate interest may be used to justify the further processing of the data you have provided, provided that your interests or fundamental rights and freedoms are not overridden.
- On the basis of consent (pursuant to Art. 6 para. 1 lit. a DS-GVO)
The purposes of the processing of personal data result from the granting of consent. Consent given can be revoked by you at any time with effect for the future. Consent granted before the applicability of the GDPR (25 May 2018) can also be revoked. Processing that took place before the revocation remains unaffected by the revocation.
You can unsubscribe from the newsletter at any time via a link. By unsubscribing and objecting to the processing, the newsletter mailing to you will be terminated and the related data will be deleted after 30 days.
This website uses the service of the provider Leadinfo B.V., based in Rotterdam. This service shows us publicly available company data, such as company names and addresses, based on IP addresses. The recognition of companies is based solely on IP addresses. The IP addresses are not stored after use.
In addition to this recognition via IP addresses, two first-party cookies are used to provide us with information on how visitors use the website (analytics). These cookies are not linked to any other information and nothing is shared with third parties.
Objection to data collection:
If you wish to opt out of data collection (tracking), please click on the appropriate button at: https://www.leadinfo.com/de/opt-out/
Commissioned data processing:
We have concluded an order data processing contract with Leadinfo and implement the data protection requirements.
Rivium Quadrant 141
2909 LC Capelle aan den IJssel
+49 322 2109 6861
XII. Contact form and chat - Zendesk
We use the Zendesk ticket system to process customer inquiries, a customer service platform of Zendesk Inc, 989 Market Street #300, San Francisco, CA 94102.
The legal basis for the use of this service is Art. 6 I f DS-GVO - legitimate interest. Our legitimate interest in using this service is to be able to answer user inquiries quickly and efficiently. Zendesk will only use your data to forward your requests to us. It will not be passed on to third parties. The use of Zendesk is optional. If you do not agree to Zendesk collecting your data, we offer you alternative ways to contact us, such as our service requests by e-mail.
Our website uses plugins from the ReviewForest.org site operated by ReviewForest GmbH. The operator of the site is ReviewForest GmbH, Großbeerenstr. 11, 10963 Berlin.
When you visit one of our pages equipped with a ReviewForest plugin, a connection to ReviewForest's servers is established.
ReviewForest is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.
XIV. Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user behavior on our website (e.g. clicking on certain products) in order to classify you in certain advertising target groups and subsequently play suitable advertising messages to you when you visit other online offers (remarketing or retargeting). Furthermore, the advertising target groups created with Google Remarketing can be linked with Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing its products as effectively as possible. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Target group formation with customer matching
For target group formation, we use, among other things, the customer matching of Google Remarketing. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
XV. Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to play advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks.
The use of Google Ads is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in marketing its service products as effectively as possible.
XVI. Use of Product Guides
Usage of Product Guides
Our website uses Product Guides to advice you during your buying decision process and enable an easy product selection. Provider of the online Product Guide Solutions is the excentos Software GmbH (Reiterweg 1, 14469 Potsdam, Germany, www.excentos.com). For optimization purposes user interactions (such as selected answer options and navigation activities) and purchases (if eCommerce tracking is enabled) are collected. This usage data is stored anonymously in a web analytics system provided by excentos. In addition, the necessary infrastructure services (such as Cloudflare) collect the IP address and usage activities of the user as part of a justified consideration of interests in order to defend against cyber attacks. This is a necessary safety measure to enable reliable Product Guide Services. This data is only stored temporarily (up to 4 hours) to identify potential attack patterns. During this period, indirect time-stamp based association to usage activites may be possible for low traffic scenarios. (After this period, the IP addresses including all log data are deleted.)