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Lamiplast optimizes hardware & DIY intralogistics
with the HUBTEX PHOENIX MQ multidirectional electric sideloader
Lamiplast is a Valencian company specializing in the distribution of materials for carpentry, kitchens, bathrooms, cabinets, flooring, and hardware, with multiple stores and warehouses serving both professionals and DIY customers. With a broad product range and growing demand, the company needed to store large volumes at height and make the most of every square meter of its facilities, while ensuring safe and efficient intralogistics.
The logistics challenge: vertical storage and narrow aisles
According to Pedro Espín, General Manager of Lamiplast, the company operates large facilities but with a clear requirement:
“We need to store goods at height. Even with large facilities, space is critical – and this machine gives us that space.”
Lamiplast’s collaboration with HUBTEX began after severe storm damage (DANA), which resulted in the loss of most of the company’s handling equipment. At that point, Lamiplast needed to replace a very old forklift and was looking for “something similar to what we already had, or something along those lines” – in other words, a solution well suited to warehouse operations with narrow aisles.
The logistics challenge can be summarized in three key points:
- The need to store large volumes of goods up to 6 meters long, including materials for carpentry, kitchens, bathrooms, cabinets, and flooring.
- Narrow aisles with fixed widths, where forklift maneuverability is critical.
- Replacing an outdated forklift with a modern, quiet, smooth, and highly maneuverable machine that precisely matches storage capacity and space requirements.
The HUBTEX solution
PHOENIX multidirectional electric sideloader for narrow aisles and high-level storage
To address these challenges, Lamiplast implemented a HUBTEX PHOENIX MQ multidirectional electric sideloader, configured specifically for its application.
The HUBTEX PHOENIX series consists of multidirectional electric side loader forklifts designed for handling long loads in narrow aisles and for maximizing storage capacity by reducing aisle widths. Thanks to the industry’s largest modular system, each truck can be customized precisely to the requirements of the application.
In Lamiplast’s case, HUBTEX analyzed the narrow aisles and space constraints in detail. Pedro Espín summarizes the process as follows:
“They adapted the machine to our needs – both in terms of maneuverability and storage capacity. They came, reviewed the facility, built the truck for us, and from day one it was simply put on the floor and ready to work.”
Compared to the previous forklift, the new machine represents a significant technological leap.
As Pedro Espín explains:
“The main difference compared to the previous truck is the technology. It’s extremely quiet, moves very smoothly, and is highly maneuverable.”
From the operator’s perspective, Jose Luis Bañuls noticed the difference immediately:
“This is my first experience with these trucks, and the difference compared to what we had before is very noticeable. It’s very digital, very smooth, and allows you to do things that other trucks simply can’t. Once you’re in the guided aisles, the truck moves on its own, and many movements that used to be fully manual are now handled automatically by the machine.”
Which multidirectional electric sideloader best fits your operation?
With the HUBTEX PHOENIX solution, Lamiplast benefits from:
- A multidirectional electric sideloader optimized for narrow aisles, equipped with ultrasonic sensors for automatic aisle detection.
- A highly maneuverable and easy-to-handle truck, offering smooth and quiet travel.
- A forklift designed to maximize vertical storage capacity, precisely aligned with Lamiplast’s real-world storage and handling requirements.
The PHOENIX MQ used by Lamiplast features an automatic aisle detection system with ultrasonic sensors, which instantly aligns the wheels when entering the aisle. This increases safety, reduces unnecessary maneuvers in narrow aisles, prevents impacts, and speeds up high-level handling. Operator comfort is further enhanced by automatic guidance and a manual override button for maneuvering outside the aisle.
For high-lift applications, safety is essential. The PHOENIX MQ therefore includes a safety package that ensures stable handling even at great lift heights, automatically reducing travel and maneuvering speeds once the mast exceeds 3 meters. This protects both operators and goods in narrow aisles by preventing abrupt movements or unstable maneuver combinations. Thanks to this intelligent control, Lamiplast works with greater safety and precision at high rack levels.
Operational improvements achieved with HUBTEX
The benefits are reflected both in warehouse organization and in the daily experience of the team. For Pedro Espín, the new truck makes it possible to store goods at height in facilities where “space is essential, and this machine gives us that space.” HUBTEX adapted the solution “both in maneuverability and storage capacity,” and commissioning was immediate:
“From day one, it was simply put on the floor and ready to work.”
In daily operation, Jose Luis Bañuls highlights that the truck is “very digital and very smooth,” enabling tasks that were previously not possible. Once inside the guided aisles, the truck “moves on its own,” automating movements that were previously manual and significantly reducing operator workload.
In summary, Lamiplast achieves greater maneuverability in narrow aisles and benefits from a modern, efficient handling solution fully aligned with its operation. The company also values HUBTEX’s local service and technical support, including fast response times and reliable spare parts availability, ensuring quick intervention and operational continuity for a mission-critical machine.
Vertical storage and agile handling
in Hardware & DIY with the PHOENIX multidirectional sideloader
